The Study Of Haze Issues Construction In The Context Of Environmental Communication

Since the 21 st century, the growing ecological environment risk, such as earthquake, debris flow, haze, nuclear pollution and other disaster are eroding the people’s living space. When people are enjoying the enormous benefits of social progress, also facing the unprecedented challenges of environmental pollution and ecological destruction. In this game of people and the environment, the importance of environmental information, environmental communication has become increasingly prominent. The media is the most important way for people to obtain information, not only serves as the environment information providers, but also serve as the environmental problems, environmental cultural education supervisor. The responsibility of the media is to satisfy the public access to environmental information demand, set up green environmental agenda, communicate and warn the environmental risk, public opinion supervise, creating environmental awareness, inherit the ecological cultural. But in the actual practice of communication, the media agenda setting often failed to take the full responsibility.This paper takes the People’Daily and the Paper.cn as examples, and selects the haze issues that related to health and the environment for the study sample. So, with the method of content analysis and text analysis to take focus on comparing the haze of agenda setting of the People’Daily and the Paper.cn, and found that there are many problems:(1) The reporting themes having a narrow tendency, and the concept of ecological civilization that the report conveyed is too one-sided, economic rational discourse occupies the entire space, so that the expression of other environmental discourse deprived.(2)Environmental issues is superficial, are lacking of rational spirit of deep mining the haze’cause, also lacking of reflection on the ‘industrial’ mainstreamdiscourse. The media present a tendency of consumerism, competing for the eyeball economy, and abandoning a calm and rational attitude, also discarding the in-depth thinking on environmental issues.(3)The People’Daily and the Paper.cn are all failed to take the environmental awareness into the agenda setting and shape the public concept of the ecological environment. Overall, the media present the tendency of imbalance and one-sided in the construction of haze issues and environmental communication.Based on the above analysis, the paper also puts forward some reflections and suggestions on environmental communication: First of all, the media should spread‘green’ discourse and construct the green network. Secondly, strengthen the media the media should strengthen their own literacy and adhere to balanced coverage. Finally,media integration, to create a picture of interactive communication. In the end,boosting media convergence to make images of the interactive communication.