Development Characteristics And Research Trends Of Digital Publishing Platform

In the Internet Age, as the rapid development of Internet technology and digital technology, network is becoming one tool that can’t be replaced. People get information,do social network, learning, entertainment, trading and other activities through the Internet, then network has become a comprehensive platform with integrate various elements. At this time, the integrated platform based on Internet technology and digital technology for the characteristics of the network began to have an impact on all walks of life, and bring the industry production, business model and the changes in people’s mode of production, The development of China’s digital publishing industry with the "platform" process, Under this background, as a new industry digital publishing is coming, The digital publishing industry compared to the traditional publishing industry has many advantages in content integration, innovation, profit model and channel to meet the consumption differences, bring a huge impact to the traditional publishing industry.As the giant of China’s digital publishing platform, Cloudary in the literature with the Tencent to occupy the market share of China’s network original literature more than 60%.Cloudary used to explore a unique development model. To a certain extent, the trajectory of Cloudary reflects the development of the network original literature of our country. Firstly, this article targets on finding out the building of the digital publishing platform of Cloudary is an ongoing process of consolidation through combing its development; Secondly, based on the analysis of the operational characteristics, this article points out that the Cloudary digital publishing platform has influenced all kinds of industry and driven the development of business model and consumption patterns. Thirdly, in view of the development characteristics of Cloudary, the article summarized the development and Enlightenment of the Cloudary digital publishing platform, and aims to summarize the trend of digital publishing platform in China, and tries to provide certain reference value and to promote the innovation and development of digital publishing industry in China.