Empircal Research Of Wechat Usage GAP

As the rapid development of digital technology, digital divide issues is brought more and more attention, at the same time, Compared with the traditional media, the usage gap is serious in the digital era. According to new media as the research carrier, which can provide empirical support for the demonstration. Wei-Chat as a free application which based on intelligent mobile has gained of hundreds of millions of users since 2011. It has become a important platform entrance in the moment.On the basis of digital divide as the theoretical basis and make use of Wei-Chat as research object., the study inquired the usage of Wei-Chat and the flow of information which take full advantage of questionnaire survey method and content analysis method among different groups in the same area. At the same time, it fount that the person who has higher level education would extract further information in the usage of We-Chat, This paper not only studies the We-chat’s usage gap but also gives some recommendations to eliminate the social inequality which is caused by digital technology.