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Dissemination Of Media Convergence Backdrop Chongqing Local Television News Livelihood

Posted on:2017-04-01Degree:MasterType:Thesis
Country:ChinaCandidate:B Y LiuFull Text:PDF
GTID:2308330485491612Subject:Communication
Abstract/Summary:PDF Full Text Request
Today’s news is tomorrow’s history, local television news livelihood record images with local people occur around news events also reflected positively in the social transition period people living conditions and mental outlook. As one representative of Chongqing city in southwest China, its growth as a microcosm of the development of China’s southwestern region. While the local people’s living conditions in Chongqing also concerns related to the pattern of urban processes. "630 day" as the Chongqing local people’s livelihood and most influential television news program, it has been based on "ordinary people" ordinary life, people concerned about the positive reactions to news events in Chongqing received a lot of loyal local audiences. Through the "630 day" in the course of development, people can see the Chongqing Broadcasting Practice and Reflection in the history of the period of change, but also a glimpse of the opportunities and challenges China livelihood local news development process experienced.Since 2002 "Nanjing Zero" launch, local TV civic news officially on the TV news the stage in 2016 to change the entire communication environment popularity of new media. Increasingly sophisticated Internet technology to bring media convergence, began to permeate all aspects: media function, communication, organizational structure, and so on. In other words, television has been prominent representatives of traditional media gradually and the Internet, mobile phones, tablet PCs and other mobile terminal platform channels, combined with content resources, the mode of operation. In the integration with the Internet new media, the issues and challenges in the development of local television news livelihood transition face has become more prominent.From the definition of local civic news to start, the first news of people’s livelihood to define and distinguish the difference between it and social news, and then the local television news livelihood development process of review, and the people’s livelihood news programs in different period of development the problems summary. In the case of the entire Chinese people’s livelihood and local television news developed an understanding of the "630 day" as the research object, focusing on people’s livelihood, Chongqing local television news programs to analyze. Under the development of people’s livelihood news programs in the context of media convergence, summed explore the influence of media convergence "630 day" as the representative of the people’s livelihood, Chongqing local television news programs and to bring such programs to deal with the media environment changes made. Finally, under the background of development situation of media convergence "630 day" sort out the Chongqing local television news programs the problems of people’s livelihood. Proposed the corresponding development countermeasure against these problems.
Keywords/Search Tags:local civic news, media convergence, development strategy
PDF Full Text Request
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