Research On The Form Of New Media Advertising Communication

The rapid development of digital technology, network technology, information technology and the opportunity to popularize the Internet, mobile network terminals as the representative of the new media in order to promote these new media is different from any form of media in the traditional sense, they appear not only changing information dissemination and acceptance model, has long been infiltrated people’s work and life, playing an increasingly irreplaceable role in social information transmission, will be brought into a global information dissemination ubiquitous, pervasive new media age. In the new media era of globalization, background, for a variety of traditional media Extinction heard, commanding position in newspapers and magazines, radio and television and other traditional media have been fatally threatened by the challenge from the new trend of media advertising. Opportunities also accompanied by challenges, new media advertising how to face the challenges of the new environment, to achieve their breakthrough development, the formation of new economic growth point, but also we have to solve the problem.This article preclude the use of quantitative and qualitative research method of combining, complemented by data analysis, questionnaire and case analysis, aimed on the status of new media advertising communication analysis to identify opportunities for new media advertising and dissemination face challenges in the analysis of the current audience for new media advertising based on cognitive, seize new opportunities to enhance the value of new media advertising under the new situation, provided a useful exploration for the effective dissemination of new media advertising. This paper is divided into three parts. The first part explains the development stage of new media advertising communication, noting that new media advertising is a specific form of advertising new media mode, the rise of new media advertising on traditional media advertising environment caused by the attacks, as traditional media advertising communication brings disruptive changes in advertising content, forms, presentation is also great difference with traditional advertising. The second part analyzes the new media advertising and dissemination of focus. Including new types of media advertising, communication patterns, propagation characteristics, it has spread in problems. The third part based on the survey, the analysis of the advantages and disadvantages of new media advertising communication, a plurality of angles from the communication relations, communication content, communication technology, communication platforms and audiences who like to effective dissemination of new media advertising strategies on offer suggestions or comments.