The Empiricle Study About The Factors Of Communication Influence Of Movie Wechat Official Accounts

According to China Internet Network development State Statistic Report,in2012,the mobile phone has become the first choice to the netizen instead of computers.It means that the time of Mobile Internet.In the following few years, with the bigger of mobile terminals and the improving of the mobile application experience, tne mobile phone has become the main tool for the netizen to go to Internet.And the mobile Internet develops quickly.In the information times which pursues intelligent and ethnic group.There are more and more apps transmitting from traditional Internet environment to the mobile Internet.But it cannot meet the needs of the mobile Internet users only by technology.In the case, wechat official accounts meet the personalized and different needs of mobile Internet consumers.As one of the popular social platform, the number of Wechat public number has increase 8000 every day because Tencent promotes it.But different wechat official accounts has different propagation effect. The more users one have,the more effects it has.Unfortunately,some are on the contrary.This essay uses the Simpleseason which is push the informationn about movies as one example.The purpose of the study is exploring the factors which can influence propagation effect and how to make strategies about propagation from the angle of transmitters.Based on these problems,my research start from the executives of wechat official accounts to study the wechat public number in movies by means of quantitative analysis.Firstly,my research have an initial exploration about features of wechat official accounts,and making a primary study of the changing factors,inside and outside,and the newest inland situation of wechat official accounts,at the same time,I make a concrete analysis of the communication features of it.Secondly,on the basis of studying academic research of phone applications alike abroad and documents related inland of wechat official accounts,my research put forward a hypothesis on movie wechat official accounts.After giving a operational definition of variables,my research bases on referring to questionnaire likes that aimed at researches related of wechat official accounts to have design factors that affect movie wechat official accounts,and after perfecting the questionnaires,I put it in platforms like “Wen Juan Xing”s to my subscribers by wechat official platform myself.Thirdly,after sorting out the data fromdifferent ways of questionnaires,I will make description of analysis in statistical approaches,meanwhile,make statistical analysis with sample data by spss software.The result showed as follows,among the four assumptive factors that influence movie wechat official accounts,they all have a positive influence on the communication effect.Finally,my research analyzed main factors affecting movie wechat official accounts and showed the prospect of wechat official accounts in the future on the basis of the hypothesis result and combined with the situation of wechat official accounts.Based on these problems,my research studied movie wechat official accounts,the new pattern mobile social media,from the prospective of the executives of wechat official accounts.It not only helps people get a better understanding of movie wechat official accounts and fill up the blanks of it,but also helps to grasp the trend of wechat official accounts.To extend this to say,it provided a somewhat theory basis and practical strategy for other types of wechat platforms.