Media Supervision、Government Intervention And Corporate Social Responsibility Information Disclosure

In recent years, with the high GDP growth, "poisonous milk powder" "shineway clenbuterol" of food safety issues, "foxconn jumping " moment of employee’s rights and environment pollution threatening people’s health and a series of social responsibility issues are also common. 《The Listed Company’s Social Responsibility Guidelines》、《On The Central Enterprises To Fulfill Social Responsibility Guidelines》 and other relevant documents successively promulgated also highlight the Chinese government and the masses’s emphasis recognition level of value to the problem about enterprise to fulfill the social responsibility. In the new period, therefore, discussing effect factors of corporate social responsibility information disclosure has important significance.Recently, the domestic research on the influence factors of corporate social responsibility information disclosure literature mostly focus on the internal characteristics, from the media outside the law the influence of environmental factors on the discussion is just getting started. Therefore, to explore different media effects on the corporate social responsibility information disclosure and the influence of government intervention to two relations mechanism has certain necessity. Therefore, what effects the different nature of the media on the corporate social responsibility information disclosure is? What will government intervention play role in this relationship?This article with Shenzhen and Shanghai two city from 2012 to 2013, embellish spirit global rating database of corporate social responsibility report released on 1219 scores of companies as the research sample, from the perspective of legal external media in transitional economies and government intervention to the influence of corporate social responsibility information disclosure (CSRD) mechanism. To enhance the deep going of research and according to the news focusing on the content of the nature, we divide the media into negative and not negative reports. Considering China as a new era of transition economies and the existence of the government has strong intervention for the freedom of the media communication and report information, this paper on the basis of introducing the GI this variable, examine whether the presence of GI will impact on the correlation of media and CSRD. On the basis of this, we put forward the hypothesis of this article and use STATA 12.0 statistical analysis software, adopt OLS (least square) regression analysis to begin the empirical study for the model, In this paper, the research results show that regardless of the media of positive and negative, total media attention、positive and negative attention to corporate social responsibility information disclosure can play a good supervision and management effectiveness. And the existence of the government intervention will weaken the positive relationship between the total media attention、the negative media attention and corporate social responsibility information disclosure, but the influence of the none negative reports is not significant. Combining with theoretical analysis and empirical results, this article provides policy suggestions and comments for effective supervision enterprises in the "transition +new " time from outside the legal system environment, to make it better to fulfill social responsibility and comprehensively improve the Level of corporate social responsibility information disclosure,.And in the last it also points out the limitations and shortcomings of this study.