| In recent years,the "micro-blog popular genre" is instantly booming in the internet,especially with the unique advantage of micro-blog communication,many kinds of popular genre spread in the wechat circle of friends, forum, micro-blog and network post bar and penetrate into people’s daily life.This paper takes micro-blog space as a "carnival square",applies Bakhtin’s carnival theory to observe the characteristics of "micro-blog popular genre", and explores the carnival characteristics and spirits embodied in the micro-blog popular genre,such as deconstruction and subversion, equality and freedom and regeneration and renewal.First of all, the"micro-blog popular genre" communication behavior based on the micro-blog platform is a "online sentence-making movement",whose fixed rule is to extract the text structure of the original sentence and rearrange and reorganize these sentences so as to achieve the purpose of parody and highlight the unique style and expressing intention.The objects which are parodied cover social hot events or well-known film and television literature,commercial advertisement copy, etc,such as "VANCL genre""high-speed rail genre""Zhenhuan genre""We genre" etc.And then the paper explains the occurrence and epidemic of "micro-blog popular genre" is the results of interaction among social reality, micro-blog media and text feature of the popular genre,which expresses the public’s psychological and cultural demands in the period of social transformation.Then it summarizes the carnival characteristics of the "micro-blog popular genre",namely the folk witty, crack jokes, resistance and subversion referred in the Bakhtin’s carnival theory and the positive innovation spirit in the crowning and decrowning ceremony,etc. After that, the carnival spirit and the functional significance of the "micro-blog popular genre" are expounded.Finally, from the vulgar trend and value of nothingness, the lack of deep thinking, weak ability to construct and "spectacle" expression intensifying the social mainstream value view crisis these aspects,it analyses network and realistic problems caused by the,striving for a comprehensive and detailed interpretation of "micro-blog popular genre".In brief,The fresh mode of discourse-"micro-blog popular genre" in the network era create a distinct expression style and symbol style,which is different from mainstream culture and show the internet users rich imagination and vigorous creativity. In essence, It is an emerging approach for the internet users to participate in the social public life by using their own strategies through the micro-blog, and it is also a collective spontaneous discourse carnival exploding in micro-blog this piece of virtual Carnival square.What’s more, this carnival style not only will not disappear, but also will continue to glow in the next period of time. |
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