The Research Of Mobile Reading APP Development Mode

In recent years, with the development of the Mobile Internet, profound changes have taken place in people’s reading style. The popularity of mobile terminal leads to a change in the way of people’s reading. With the springing of the mobile reading APPs, using of fragmented time for mobile reading has become a popular way of reading. Based on the differences of the advantage, the mobile reading APPs could be divided into the resource type, the user type, the technology type, the electrical contractor type and the channel type.The paper is selected the flag novel, QQ reading, palm reading iReader, Dangdang reading and e surfing reading as the research objects.The characteristics of mobile reading APPs were expounded in the mobile phone logo, start interface and Plate Settings. At the same time, the function mode and man-machine interface mode and information propagation mode of the mobile reading APPs ware analyzed. The function mode included book shelf mode, live-action bookstore model and book club mode. In the aspect of information propagation model, the contents and way of propagation, audience characteristics and participation way were analyzed with the related theory of communication. The paper has summarized the problems of the mobile reading APPs in their development process, such as non-standard copyright management, piracy problem and configuration and content homogeneity phenomenon, and offered corresponding measures for the proplems. Finally, the paper has prospected the tendency of mobile reading APPs.By comparing the development mode of mobile reading APPs, it has been clear up the advantages and disadvantages of the different kinds of APPs development mode. It will provide reference opinions for mobile operators on how to improve mobile reading APPs and provide the reference for the user when they selected suitable reading software. And it will promote the realization of nationwide reading.