Research Of The Media Image Of Urban Management

In recent years, the number of Chinese urban management group is growing increasingly. We can say that urban management is a product of the development of advanced society. The role of urban management is to promote the process of the urban development and construction. But it is really hard for the public to understand this group because of its series of scandals.This paper compared the similarities and differences in the reproduction of media image between traditional media and modern media by using People’s Daily and Sina Microblog as examples. This paper pointed out the media image of urban management through the collation of relevant statistics and the quantifiable way, and further made analysis and evaluation. Finally, this paper presented the existing problems in the reproduction of the media image of urban management officers and made the feasibility analysis in the construction of the image of urban management officers.The first part is the introduction, including the research origin, status and research methods,etc; In the second part, there were a lot of data collected from People’s Daily and Sina microblog during the year of 2010-2014. Among them, Sina microblog made statistic and briefly presented the charcteristics of the image of urban managemant officers from report theme, report topic, report keywords, etc, using ramdom and system sampling methods. The third part analyzed the text about the image of the urban managemant officers and refined its media image. Finally, the paper analyzed the cause of the negative image of media image of the urban managemant officers in terms of the media environment, social environment, mass psychology, etc.