Communication Research Of Media Image Of Political Leaders In The Whole Media Context

Since the 20th century, with the rapid development of Internet technology, to speed up the process of political democratization, political leaders as the management of the state and society, shaping its own public image, rendering, and communication quality directly affect the power of the social effect. Because of the mass media is the most extensive social information communication media types, play a crucial role in the process of public image presentation and dissemination of the leader. So this thesis is intended to comb environment of mass media in political leaders of public image shaping and propagation phenomena and behavior, and focuses on exploring the new media era leader thinking of using the Internet for public image dissemination activities, is intended to reflect the leaders under the new media environment the new characteristic of image dissemination activities and associated with constraints and challenges, closely linked to the moment, looking for help new media pattern of political propaganda drip.In foreign countries, the initial media image research leader earlier, and the research achievements are practical, in order to improve the leader in stable political status and increase political influence, the exposure period in the presidential election and war, an important political image, the research leader of media image with the practical needs of political communication has developed rapidly in twenty-first Century the popularization and development of Internet technology also makes foreign leaders seize new opportunity to spread, the most typical is the "social president" in the name of Obama and other Western leaders have also set up a social account and website, through the network to try to narrow the gap between the young and the distance, improve the affinity; in China, since the establishment of new China our country, overall social harmony and steady development, China’s political stability, a letter change leader election Clothing, although a few leaders in the speech style, behavior and other aspects of the different, but in general, has consistently shown a serious expression, rigorous speech and other people with a strong sense of distance image characteristics. Since eighteen, China’s national leaders publicity attention than before to increase greatly, for shaping the political media image not only focus on the leader’s image of itself, but pay more attention to the image effects in the society and ordinary people and change as well as channels of communication and skills, the leader of media image is also more humane and three-dimensional, the use of new media to a large number of non official and positive publicity, such as "animated cartoon image of the leaders is how to make the" learning ","learning China" APP, micro-blog "learning Xi fans group", "Liyuan fans group" and so on, although the main producers and micro-blog or for non-governmental organizations or individuals, but no matter in the form or sources of information, are inextricably linked with the government behavior. This shows that both the government or civil power, consciously use the mass media help in shaping and propaganda leader image. In addition, China also increased sharply for Mrs. Xi Jinping and Peng Liyuan exposure propaganda efforts, and different from the Madame leaders before.So it seems that both domestic and foreign, political leaders are more attach importance to and explore the media image of the individual in political communication in the status and role of, its image and propaganda are not as before so inflexible and identical, but learning and use of new media more extensive and in-depth of image transmission.