Research On Sun Mingjing’s Communication Concept

Sun Mingjing(1911—1992),a expert in educational film, a specialist in audio-visual education and a researcher on audio-visual media in China.Sun Mingjing was engaged in film making practice, audio-visual education practice and media journal’s editing practice successively, put forward the new point of view about media property, media function,media technology and media talents cultivation which formed special communication concept. In the concept of media property, Sun Mingjing thought that film is a cultural media which record and spread culture;radio communicates information by sound, announcer, screenwriter and audience should make good use of the imagination; television is a instantaneous and visual communication tool which is suitable for broadcasting news programs. In the concept of media function, Sun Mingjing considered that media can record information, is education and construction weapon, can mobilize the masses. In the concept of media technology, Sun Mingjing thought that progress in technology is helpful to the development of media, every link of communication is influenced by the media technology. In the concept of media talents cultivation,Sun Mingjing hold that the primary tasks of media talents cultivation are the cultivation of teachers and the development of flexible and varied training course;the core principle of media talents cultivation is mentoring;we should accomplish each link of teaching well with the actual effect as thestandard. The causes of Sun Mingjing’s concept of communication are complicated, in the influences of his parents, teachers, his communication practices, historical background and the western concept communication,the communication concept of Sun Mingjing was gradually formed.Sun Mingjing’s communication concept can directly guide the practice,enlighten beginners of media major, focus on social benefits. In the background of times, Sun Mingjing’s communication concept has implications: we should make good use of the educational function of media, and make people being kind and raising up; train scientific and technical professionals, develop capital market and promote the innovation of media technology; make innovations in the concept of talents cultivation, improve the relevant mechanisms, and vigorously develop the media talents.