The Development Of Science And Technology Control Of Public Opinion Research

Through the development of science and technology as we can see, the development of science and technology greatly improved the people’s material life conditions, but also bring about many negative impacts, such as environmental pollution, species extinction, resource depletion, and so on. How to avoid these negative effects, to coordinate the healthy development of science and technology and society as a social public problems. And the basic composition of the public as a social unit, starting from the date of the birth of science and technology, it has been wedded to its. In enjoy the real benefits of science and technology development at the same time, also must bear the influence of the negative effect of science and technology. It can be said that science and technology is closely related to the real life and interests of the public. As the public awareness of the social affairs enthusiasm rising and the continuous improvement of scientific literacy, healthy and sustainable development of science and technology are increasingly become the focus of public attention.Public opinion as reflected the public barometer of social affairs and the attitude of the opinion, the social supervision, value integration in such aspects as moral demonstration, social praise and emerging out of the enormous role. Science and technology enterprise as the integral part of the society under the influence of social factors, including the public opinion. Public opinion supervision role to the social life, though growing, but in the context of the current actual situation, the power of public opinion in the development of science and technology has not been fully effective play. This aspect is the result of management and the scientific community not to public opinion to give enough attention and protection, on the other hand also and the limitations of limited public opinion the subject itself. For example, the public science literacy level is not high, to the understanding of the problems of science and technology can only stay in the problem level, not hidden behind the deep level reasons, the problem of scientific ideas and methods, for example, do in-depth understanding and awareness. Upgrading of medium while promoting the spread of information, but also spread the attention of public opinion, public opinion fragmentation, extreme phenomenon appear frequently, make it hard for the public to obtain accurate and comprehensive information, public opinion, it is hard to condense. Despite the shortcomings and defects, we should fully realize the science and technology developing strong potential force of public opinion, and strive to convert potential force of public opinion into reality.The development of science and technology depends on three subjects: the management, the scientific community and the public. Management as a scientific and technical policies and measures for the final decision makers, determine the direction of science and technology development. Public opinion for the management of policies and measures of feedback reflects the public support for the management and/or questions, help the management to make the necessary adjustments in time, ensure the development of science and technology to follow the tenet of "rooted, serve the society", and once the management does not meet the public demands for the development of science and technology direction, public opinion in burst mode, quickly within the scope of the social formation of strong public pressure. Growing and standardization of scientific community as implementers of the development of science and technology, not only the main body of the activities of science and technology, but also for management decision-making to provide professional reference and advice. For the scientific community, the public on the one hand, need to provide professional knowledge to answer it, at the same time, public opinion strong social praise and moral demonstration effect can meet the demand of higher level of scientific community spirit, and to pressure specification and restrict its academic behavior.At present, the public opinion in the apparent problems and the insufficiency in the development of science and technology is mainly manifested in: public opinion to the profound awareness of science and technology is not enough, the actual force in science and technology career weaker, the distortion of public opinion and panicphenomenon is common. For this kind of situation, in order to effectively play therole of public opinion in science and technology enterprise, should start work fromThe third aspects, the potential force of public opinion into the reality of binding, perfect the public media literacy, to grasp the scientific and technical information, achieve critical to spread; Deepen the science construction and level, improve the level of public scientific literacy, minimize distortion of public opinion and the occurrence of panic; Establish monitoring of public opinion guide mechanism, strengthen the communication between the government and scientific community. Attaches great importance to the role of opinion leaders,guiding a rational and healthy public opinion.