Study On Report Characteristics Of Dazhong Network "Independent Investigation"

Along with the development of network technology, more and more people use the Internet to obtain and transmit information. At the same time, the characteristics of the network, as beyond time and space, convenient, virtual, are also gradually changing people’s way of life. Especially with the development of self media, everyone can be a reporter, to record and transfer fresh news around. Nowadays, we get a lot of information every day, under the impact of network information, we seem to be getting closer and closer to the truth. But because of the uneven level of knowledge of internet users, different interests and social strata, so there are a lot of rumors in the network. The rumors affect people’s judgment of value, which seems we are father and father away from the truth. In a complex network environment, the media needs to ensure the authenticity of the news at the same time, but also to assume the responsibility of the rumor.Facing the complicated network environment, the Dazhong network as a mainstream network media has the responsibility and obligation to carry the banner of the rumor, and speaks real, rational and authoritative voice. So the Dazhong network in 2009 December opened the "independent investigation" column, views the investigative reporting as the main form, to expose the network rumors, to restore the truth. At the same time, it also adhere to the principle of the authenticity of the news, to verify the hot issues of concern of Internet users, and to curb the spread of the Internet rumors timely. It created a precedent for the national network of media depth investigation reports, and filled the gaps in the network news columns in depth reporting.In this paper, the first chapter is the introduction part; the second chapter, through describing the current complex network environment, to introduce the background and development of Dazhong "independent investigation"; the third chapter with the method of content analysis, through the analysis of the content and form of "independent investigation", we discuss the unique value in the topic, in-depth investigation, objective and balanced reporting, writing characteristic and forms; the fourth chapter summarizes the positive effects of "independent investigation" since the founding of the column, and its significance for other local media.