Internet Public Opinion And Its Guidance Of Self-media Adhere To The Materialist Dialectics

Since the condition of Self-media’s coming has transformed the traditional situation of media, individuals become news consumers but also producers and communicators. The right of voice gets redistribution. The public opinion on Internet, under the condition of Self-media, is the public’s social and political attitudes, showed on Self-media platforms. There is a variety of the public opinion on Internet, such as, problem reflection, demands expression, proposal advocates, porn spread and political infiltration. It shows independent freedom of expression, social and historic.characteristic of content, convenience of time and space, complex diversity of value. It reflects current world, country and Communist party’s situation. However, it mixes objective and subjective, perceptual and rational, mainstream and tributaries, positive and negative together, enhancing difficulty of the Party and government for controlling of ideology.It is the research on public opinion on Internet and its guidance, under the condition of Self-media, which is an important part of construction of socialist ideology. Ideology belongs to philosophical category, so that public opinion on Internet is in the philosophical category. Adhere to the materialist dialectics, scientific direction, basic principles, main contents, basic methods and conditions protection are the Party and the government to carry out propaganda and ideological work of governance issues in the proper meaning.