Research On The Advertising Under New Media

With the undermeath of the media at top speed,the advertising industry has been brought unprecedented changes,the continual breakthroughs of new media technology make the new media and the traditional one breaking-in period,which provides the more diversified media spreading ways。The fast developing of media technique and approach makes traditional media which holds the palm all the time suffer the strong challenge。The new media development lets people not only receive the ads in the paper media,broadcasts and televisions。The new media advertising industry realizes to mingle with science。Some ones not only realize the visual effects of 3 dimensions or 4 dimensions,but also bring the audience the interactive experience.The new media treated as a new media can take the leadership and have the advantages comparing with the traditional ones,which forms an organic whole of various elements and the mingle of science。Audience can have the experience of all aspects and touch various aspects messages.owadays the ads have not only been a spreading commercial spreading medium,but the ads are developing a merchandise little by little。However,our motherland’s ads development is not fault in several steps such as not strict examination,false advertising,bad fabrications, twisty consumptions and so on,which makes it still stay in the groping section.