The Promotion Of Chinese National Image Under The Intercultural Communication

In recent years, with the development of economic globalization, countries all over the world not only to strengthen ties and cooperation in the economic field, but also pay more attention to each other between culture communication and communion. However, due to the Chinese understanding is not clear and comprehensive, and even has a long ingrained stereotype,coupled with the western media sometimes not objective coverage, resulting in Chinese national image will inevitably be distorted.To show the world a new image of the China, the Information Office of the State Councillaunched a national image series of promotional filming in 2010, the "point" is a short documentary piece 17 minutes long one, involving political, economic, social, cultural and other areas of the topic, the whole film by different aspects vividly conveys the China development a new look and the idea of harmonious development. "Point of view" is available not only marks the China national public relations entered a new stage, but also an important role for Chinese cultural propaganda widely in the world plays. Therefore, the "Discourse" point of view as a case study, combined with the theory of intercultural communication and in accordance with the relevant theoretical knowledge of multiple-angel analysis of the film, to explore the new century Chinese national image in cross cultural publicity of the achievements and problems, and its reflection.In the first chapter, the introduction part introduces the reasons for selecting this subject, the purpose and significance of topics, research contents, research object and research scope and method.The second chapter is mainly on the definition of national image and propaganda way to carry on the analysis, the third chapter of the national publicity film "point of view" article focus on analysis, elaborated three aspects separately from the publicity, publicity and propaganda effect, the fourth chapter combined with the theory of intercultural communication to analyze the encountered in recent years Chinese national image publicity in the process of problem, and the solution was thinking, so as to provide a reliable reference for future research.Finally, the conclusion summarizes the research value and the shortage of this paper.