Integrating Media Era Newsroom Innovation And Development And The Practice Exploration

As the medium of further deepening of the fusion process, the media in the process of continuous transformation, all kinds of media choose competition strategy on the fusion path. As the newsroom of the news media, one of the core, in news editorial guidance and decided to position in the whole process. Ecological environment facing the current news editor, great changes have taken place in its connotation development, working platform, process management, and other various problems worthy of our attention and research. The media to improve their core competitiveness, in the structure of multiple transmission in the process of transformation of digital media, the most difficult and most core link is the transformation of news editorial department.In the face of the new media environment, to accelerate the pace of the media convergence, media reform new core leverage point should fall on the "management innovation", can only find the media management innovation and melt media age the best contact. Now for the newsroom under the background of media convergence studies, there are many, but the content of the work based on the newsroom, methods of exploration, and less on the operating mechanism and the working platform of news editorial department. Therefore, from the perspective of management innovation, choose the newsroom organization frame structures, the operation mechanism innovation Angle, aiming at the existing problems in the news editing, explore the newsroom in the melting of the era of media development road right become the innovation of this article.In this paper combines the innovative development of domestic and foreign media newsrooms media era and practice to explore, in accordance with the "development trend at home and abroad, exploring practice both at home and abroad, explore the problems and reasons in practice, our country media news editor countermeasures and Suggestions for the development of" the research train of thought. Combined with internship experience in the China News Service in guangxi, the writer mainly from the organization structure, work flow, operation mechanism and polymerization Shared four different angles, and gradually to the newsroom will be analyzed by the transformation of the way.At the end of the article, the author puts forward, in harmony newsroom media era of innovation and development strategy should be news production intensification, resources integration and sharing, reconstruct the news production process, standardize administrative architecture and business architecture, build scientific and efficient operation mechanism, and strengthening human resources management Angle. On the implementation strategy from specific newsroom management concept, management mechanism, operation platform, news editing content to homogenize multi-dimensional three-dimensional building regeneration strategy and personnel training, to seize the reform in the era of melting vector transformation tide and become the leader, won the media’s rebirth.