Challenge And Innovation To The Depth Reports Of The Party Newspaper

Rapid change of information technology and continuous expansion of media channels, are taking the revolutionary influence and promotions to the communication. In China, such a change is more striking. From the coverage and influence in mind, the dominant position of part’s media suffer the unprecedented challenges. Urban media and new media take the advantages of communication technology and news content to make the real change and bring to the new media landscape. In the background of the changing media landscape, it is significant to explore ways to adapt such challenge. The text tries to respond the question and find the path through researching and analyzing the in-depth reports of party newspaper.The full text is divided into five parts.Chapter one describes the study and research of the origin and value of the in-depth reports of party newspaper, making the significance and research methods clearly.Chapter two, party newspaper’s traditional strengths are gridlocked under the new pattern of media, analyzing the current media environment, proposing the depth of coverage, which shows that party newspaper must reform and innovate.Chapter three makes a sample of "Jiefang research", detailing its development and problems, trying to find the new way and methods to make the society and the readers accept.Chapter four analyzes the in-depth reports of party newspaper under the new situation as to arouse the traditional advantages. Meanwhile, pointing the proposed strategies to deal with in-depth reports.Chapter five looks to the future of trend -depth coverage of the party newspaper, motivate from introspection reforms, team building to technological innovation and so on.