Development Of Local News Websites Commentary Channels

The rapid development of the current issue of Internet, network news has become a homogeneity can not be avoided, the focus for local news sites, in order to gain a firm foothold in the highly competitive, we need to do the news, while constantly looking for new direction, differentiate development.Founder of the network news commentary channel is a good way. It is the online media in recent years, emerging products, Jina the multiple manifestations of the network news commentary, has quickly grown into a major force of public opinion. Compared to the print media to limit comments section devoted to aging from other aspects of the network news commentary because of its fast, open, personalized features, by the online media and the public are welcome, at present, have been founded around news sites own comments channels, such as the formation of red chili comment, People commentary, reviews, and a number of brands of Oriental comments channels.Although the central and local, from professional news sites to commercial sites are founded his own commentary channel, but now it is more a lack of systematic research for local news websites commentary channels, scholars study focused largely on network news commentary the characteristics of the propagation effects, comparative studies and other macro-level, the lack of specific microscopic studies to attempt to place so this news websites commentary channel more systematic research to practice helpful.In this paper, the Guangxi News Network "Gui sound" commented channels for specific subjects, drawing media ecology of some theoretical perspectives, from the definition of the network news commentary, features, profiles and other development background, analysis, "Gui Sheng" environment faced by the founder and its history, from the layout, content and dissemination of these three characteristics of its construction point of view, the use of sowt analysis of the ecological environment, "Gui sound" made some sort of development systems, pointing out the advantages and opportunities for their development where, at the same time also need to pay attention to his comments gap with other network channels, but also face disadvantages and threats facing the development process itself, in order to better avoid weaknesses. Finally, on its development strategy to provide some of their own proposals and thinking, for example, to avoid overlapping channels "niche" and open up the cause of the blue ocean, creating an outstanding commentator team, not only to take root in Guangxi, have to the country, it is necessary to importance comment timeliness, also responsible for the authenticity of the facts comments, but also pay attention to sustainable development in a good job advertising in order to facilitate the channel on the basis of their own branding.