The Analysis Of The Hot Topics On Sina Microblog

Since its birth in 2009, microblog is developing rapidly. It has become an important platform to obtain information and to make comments, and to participate in social life for Internet users. As all kinds of application functions and application scenario enriched, microblog users got further satisfy the social demand. At the same time, along with the rapid development of the mobile client, all kinds of information on microblog platform spread rapidly, microblog media value has been highlighted. With the continuous development of microblog, the study of microblog is constantly enriched and deepened. Including its marketing value, technical achievements and the significance of the propagation, Hot topic is representative of microblog event. It plays a role in the users’ media life as agenda-setting. Audiences to acquire popular topics through the hot topics list, and give the relevant opinions, participate in discussions, promote process of events. The research of hot topic has a realistic meaningMicroblog has become an important part of the media life of audiences, with plenty of new internet products occurs, if microblog wants to keep the position in users, they need to keep getting to know the needs of the audiences. As an important share discussion platform, they need to constantly improve themselves, and create a better environment for the audience. Hot topic list is an important way to know the need of audience. Hot topic is the most interested topic that selected by audience, it shows the interest of audience and the direction of public opinion. In network age, attention is the economy, but audience is not passive choose, the hot topic of public opinion direction reflects the topic and audience influence each other, the research of the communication process of hot topic becomes very necessary. Microblog hot topic list is divided into two kinds, one kind is 24 hour changed list, the other kind is a list based on an hour readers number changed, the research object of this article is an hour change topics list. The characteristics of this subject is the subject on the list is on the list fast, off the list also fast, so I choose the case on the list of topics for a longer time.In this paper, the first part is introduction, introduce research background and research significance, including the development of microblog and the composition of hot topics,and the rules; the third part is the classification and function of the hot topics in this paper, hot topic is divided into four kinds, social news, entertainment information, regular topic and microblog marketing topic, the classification of the positive and negative effects of microblog; the fourth part is through research of hot topic of Yao Beina’s death, learn spread of the specific case of stage and transmission carrier, and the formation process of the research hot topic, the transmission stage, and microblog, portal, and newspapers’ effect in it.