A Comparative Study On 2014 World Cup Reporting Between Sina And Tencent

As Internet Age comes, the network media meet golden time.Beyond the homogenized content in news reporting during the past time.Now, web portals have found best ways to develop themselves.Sina used to play an important part in net sports news reporting, without strict designing, it sends less news at present.Compared to Sina, the grass-rooted Tencent takes full advantage of channels, capital and massive audiences and catch up fast.After 2014 Brazil World Cup, Tencent takes the first place in sports news in web portals.Within the new development tendency and new circumstance in network sports reporting, the thesis is about to provide some reasonable advises in future Chinese net sports news reporting by comparing and analyzing Sina Sports net arid Tencent Sports net.Based on abundant data concerned, the author use many sociological research approaches as content analysis, statistical analysis, case study, etc, with Uses and Gratification Theory, Cultivation Theory, Frame Theory to inquire the differences in World Cup news reporting, commercial operation and multimedia fusion in reporting, new trend in net sports news reporting and how the development of web portals effect the traditional media.The thesis has several parts:In the beginning, the author gives a brief introduction to background, the current research situation, purpose of the research, the research idea and the methods.In the second part, the author presents the network sports news reporting situation by comparing past net sports news from Sina and Tencent, and analyzing their effects and different.In the third part, the author uses Frame Theory and makes a systematic analyze on the reporting methods between two webs, including material selecting, timeliness, depth, page designing and so on.The thesis focus on multimedia cooperation and interactivity of these two media during the World Cup in the forth part, also the author does a research on some new-born reporting methods such as mobile application, short video and social network service.The author analyze characters between the two net media during the cup time, then base om advantages and disadvantages of webs portals sports news reporting, the thesis offers some reliable advises in online sports news reporting in the future.