Stagnation And Innovation:the Research Of The People’s Livelihood News Of Television "Be With Lanzhou"

"TV civic news" generated in the special background which was the transformation of social period. The audience endorsed this idea, so the column type spring up in a short time. Under the influence of this "hot air" effect, and the push of the media competition, Lanzhou station began to merge the "TV civic news" concept into own column founder. And then, drawing and Learning the National Excellent TV civic news’s practical experience, Lanzhou station founded the "Be with Lanzhou "in 2004. "Be with Lanzhou" is the king livelihood news column of Lanzhou station. From the beginning of its establishment, the column was maintain the concept which is" to be recognized by serving the audience", sought to obtain a local audience. However, after two or three years of development, along with the decline of the audience share in total television of civic news market, "Be with Lanzhou "became failure. June 9,2014, "Be with Lanzhou" were substantially revised, the brand was split, consolidated, extended and developed to "Zero" program group.Based on the collection of a large number of TV civic news information, In the course of the own development of the column as an entry point, the author In-depth Analyzing the background file, the success of the start-up period, the main problems and their causes of the difficult period, and characteristics of the reform period of" Be with Lanzhou " by using literature, text analysis and interviews. Then the author reviewed and summarized the law of its 10 years development. On the basis of the law, put forward the recommendations.Through research, the author found:on the process of TV civic news Development, the recognition and Preferences of the audience become the impetus of its development. When the external environment changes, the media’s role positioning should change over time, from the " small people’s livelihood " problem solvers to " great people’s livelihood " problem solvers, this is not only the new era of television audience livelihood news reporters positioning requirements,but also an important direct for TV civic news breakthrough development difficulties. New media age, the audience market began to segments, the program clusters become the market’s requirements, and it is an effective measure for TV civic news towards to the "great people’s livelihood "news. In the future development," Be with Lanzhou " should pay more attention to the use of network resources, Reserve "soft" and "hard" resources, achieve the goal which is from the "small people’s livelihood." true to the "great people’s livelihood."...