Voice Of China Radio News Programs Research

The end of the 20 th century, broadcasting scenery infinite, but with the development of new media, how to make the radio news to play a greater advantage in the new environment, is a question worth considering for each broadcast media. The voice of China is the central people’s broadcasting station is the most authoritative and influential professional news channel, therefore under the new media environment, the voice of China, is bound to the broadcasting in the face of media convergence, under the background of globalization, such as to break through and change of value and special significance, is also bound to broadcast news channel at the crossroads and the development of news program, provides a good model development path. Media development era, radio news media still has the advantages of its own survival, Chinese news channel voices have three characteristics, from its program form, content and characteristics, aspects and so on the concrete programming approach for radio news program to provide theoretical and practical aspects of enlightenment. In recent years, the voice of China in the era of new media innovation actively hard, therefore, through to the voice of China broadcast news programs of the overall situation and shows characteristic research, summarizes the development trend of broadcast news programs as well as the innovation strategy, such as: news release authority, strengthen the social responsibility, innovation, coverage and improve the quality of reports, set up brand awareness, brand show, rich communication forms, strengthening the cooperation of the media, etc., on the radio news program has strong demonstration significance.