Research On Development Strategy Of Henan Daily Newspaper Group

Since the China first newspaper group was established, China Newspaper Group in the dark twists and firmly towards a market-oriented direction. After 10 years of market-oriented operation of the national economy, has become one of the fastest growing industry. However, for a long time, expansion and layout innovation in the representation of the newspaper industry competition still remain in the content of the newspaper competition level, easily imitated by competitors and the loss of competitiveness. Today, the rapid development of multimedia and network era has also forced the traditional newspaper industry embarked on a new road of the reform. The Henan Daily has chosen to walk the road of industrial development of the group, the level of the development strategy of newspaper industry group concept began to be press leaders attach importance to. This paper related to the enterprise strategic management theory as the guide, taking Henan daily newspaper group as an example, in the analysis of the development status, internal and external environment and problems based on the research and put forward the development strategy and implementation measures and suggestions of Henan daily newspaper group. Firstly, the basic theory research on the basic theory and the newspaper group about strategic development, and provide a theoretical basis for the establishment of Henan daily newspaper group strategic planning for next step. Secondly, carried on the analysis to the Henan daily newspaper group of the external and internal development of the industry environment, affirmed the main achievements of Henan daily newspaper group made, find out the main problems of Henan daily newspaper group, clear the way for the formulation of strategic planning in the next step. Finally, based on determining the Henan daily group and the concept of the strategic vision, put forward the strategic target of the development of the whole group, and oriented to develop measures to the development strategy of Henan daily newspaper group and the implementation of the recommendations of specific.