The Present Situation And Development Of Athletic Sports Entertainment Programs Countermeasure Research

Since the reform and opening up, television has gradually become a part of public life, people are more willing to spend their spare time in front of TV. While in the continuous technological innovation and the impact of new media, there are a lot of TV viewers turn their attention to the internet, however, the dominance of television in a long period of time will continue to exist; and it affects people’s thought and behavior at certain levels. Among the numerous TV shows, with the rapid development, athletic sports programs have become one of the most influential mass media. These sports programs are gradually transformed into important carriers of entertainment for lots audiences to receive information, and continue to meet the growing spiritual and cultural needs. However, the rapid development of athletic sports programs are also faced with many problems. For example, some practitioners don’t know what to do as a result of loss beneath the norm; some of the programs contents have no rules to follow; violent, pornographic, and vulgar which aroused public concern and criticism, but they still keep them as the same. Thus, this article attempts to do some researches on athletic sports entertainment programs through a propagation angle, and then after a comprehensive understanding of the status of China’s sports athletic program development, we can find the road to change and innovate.This paper mainly focuses on athletic sports entertainment programs, through the use of literature research, content analysis, behavioral studies and other research methods, to summarize the current status of all media era athletic sports entertainment programs’survive, future trends, program characteristics, weaknesses, and ways of development. Based on this study, we want to find out development trend of convergence between the program forms, therefore, we can continue the innovation to strive and construct new program formats; so athletic sports entertainment program and other programs can get what they want and eventually form a brand, and it would be able to promote the healthy development of athletic sports entertainment programs.Through demonstrate a combination of theoretical analysis and spread of morphological research, this study has been researched mainly from five angles. First, to elaborate the concept of athletic sports entertainment programs and to summarize the main features of athletic sports entertainment programs and from the perspective of the spread morphology analyze TV sports programs to elaborate China’s sports athletic program development trend through CCTV and other local channels. Second, analyse and study athletic sports program systematically, focusing on the changing of their functions. Also, analysing these programs based on mass media’s four functions. Third, analyze the existing problems of athletic sports programs, using examples to elaborate these programs as vivid as possible. Forth, based on the problems we analysed from the third point, combined with China’s current stage of development of sports profiles, propose appropriate solutions and in the final contents of the athletic sports entertainment programs. By summarizing morphology positive innovation program form and seeking new breakthroughs in sports on TV shows, we can establish a new sports model to build a new high point of athletic sports entertainment programs.