Research On The Influnce Of The Smart Phone APPs’ TTF On The Clothing Purchase Intention

At present， the e-commerce and the traditional network shopping market have towardsmaturity, the breakthrough of competition about clothing sales has begun to shift to the mobileinternet. So how to make the design of the clothing shopping smart phone APPs to match theconsumers’ demand, to get the consumers’ real adoption and acceptance of using smart phoneAPPs to buy clothing, has become a topic of concern of garment marketing field.Based on the literature research, this paper makes a view of the clothing shopping smartphone APPs, the task technology fit theory and purchase intention theory, so that confirms thedirection and emphases of this research. According to this specific research object of using smartphone APPs to buy clothing, adding the factors matching the clothing shopping smart phoneAPPs’ task technology fit to the traditional task technology scale, the paper builds the researchframe.Secondly, this paper makes the depth interview, designs the questionnaire and collects thedata taking Beijing area as the main sample sites. With the SPSS19.0, it processes the date bydescriptive statistics and so on. In a quantitative way, this paper explores the impact of theclothing shopping smart phone APPs’ task technology fit (TTF) on the consumers’ purchaseintention. Through the empirical study, it finds out some main conclusions:(1) The clothing shopping smart phone APPs’ task technology fit is extracted fivedimensions: clothing related information quality, APPs’ systemic security, clothing relatedinformation presentation,APPs’function design and APPs’systemic ease of use.(2) APPs’ systemic ease of use, APPs’ function design, clothing related informationpresentation have positive and significant correlation with the consumers’ purchase intention.The APPs’ systemic ease of use has more significant effect on the consumers’ purchase intentionthan APPs’ function design and clothing related information presentation. The smart phoneAPPs’ clothing related information quality and system security have no significant influence on purchase intention.