| In recent years, With the improvement of the market economy and convergence of the Internet economy and the real economy, China Press and Publishing Industry has entered into an overall transformation period, accompanying with China economy model transformation, the development of information technology and Internet application has provided new vitality and opportunity for China Press and Publishing Industry. It is also a great strategy opportunity and challenge for traditional Xinhua Bookstore.The paper takes how to improve the Shandong Xinhua Bookstore Group electronic commerce platform as research object, based on management theories and e-commerce related knowledge. Through combining theory with practice research method, the paper in-depth researches on operational demands of Shandong Xinhua and current operational situation of e-commerce platform, understanding, analyzing, summarizing the problems existing in Shandong Xinhua Bookstore Group electronic commerce platform, such as mal-function service, inadequate promotion efforts, lack of follow-up funds, online book store function unready, then concludes the relevant improvement solution of Shandong Xinhua E-commerce platform.Taking Dangdang, Amazon Jingdong ecommerce site and Boku equivalent industry e-commerce platform as example, the paper uses the survey method from different angles to analyze the characters and advantages on the business operation service varieties coverage, flexible features high discount, complete logistics services, the promotion stress. Then finds out the shortcomings of Shandong Xinhua e-commerce platform, and proposes the solution of solving problem. Finally, the paper stipulates a perfect planning design for Shandong Xinhua Bookstore Group e-commerce platform and implementation plan.The research of the paper has the important theory and practical significance, also it is an example for the Shandong Xinhua Bookstore Group on how to improve e-commerce, selection of e-business model. |
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