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From The Perspective Of Spoken Language Communication Analytic Construction Of Medium Of The Host Image

Posted on:2015-07-26Degree:MasterType:Thesis
Country:ChinaCandidate:H Z FengFull Text:PDF
GTID:2298330467466191Subject:Communication
Abstract/Summary:PDF Full Text Request
With the rapid development of TV media industry in recent years, television hostmedia image building and shaping is also becoming more and more important. Hostgood media image is not only a medium of self expectation and self image creation goal,more important is to determine the component in the eyes of the public, so good mediaimage is not just for the host their own is the representative of the whole imagebut alsothe success of media image creation is related to the weaknesses and strengths of mediaimage. Host with sound language as media to communicate with the audience and a toolfor communication, the intention of the media and the purpose of the program are tocommunicate by spoken language expression in the end. TV presenter willexternalization and sound language to effectively spread outward, the audience withwords conform to the audience’s aesthetic demand to service, So the host audiolanguage with its media image of importance is self-evident. In this paper based on thehost media image as the center, on the whole of this selected topic has carried on thecomprehensive discussion, in the theory and method with communication, psychology,and radio and television art, Combination of launched research to the current hostmedia image by using the method of literature,face to face interview and case analysismethod. Using literature analysis method to summarized documents and the existingdata, deepened to the traditional theory of reflection and exploration; Also with caseanalysis and face to face interview analyze the current host in spoken languagecommunication problems, and tries to seek to promote the image of the host mediummethod. So to be specific, this paper has five parts, besides first part, the second fromthe media image connotation related to has carried on the summary in this paper; Thethird part analyses the present situation of our host media image; then expounds theimportance of sound language for the medium of communication for the host image shaping, especially forTV host BaiYansong audio language are analyzed anddiscussed; The last second chapter mainly summarizes problems existing in the imageof the host media in terms of spoken language communication: such as non-standardmandarin language, voice to control ability, poor quality of sound language discoursephenomenon; In the end, according to the summary of the related theory and practice,from the perspective of spoken language communication discussed methods toimprove the image of the host medium, puts forward the countermeasures from threeaspects: The language ability to innovate is the first, language artistic expressionstrategies, discourse ability and language ability are included; For in the centralposition of the host, the host language art innovation ability will directly affect theprogram communication effect, this also is to measure whether the media has one ofthe key factors of the core competitiveness; Host discourse ability to show the hostshould have the solid language foundation of basic skills and capability, mainly at thescene of the improvisational oral English ability, strain capacity to think and graspability, but also displays in the host discourse should be grasped, improve the qualityof discourse, the host needs based on their own special language habits is improved,adding new elements for their own language; Host language strategy ability to acertain extent, reflected in the host’s mind, but the spoken language is the thoughtreality, is the shell of thinking. The second is the basic business literacy come up withtechniques proposed countermeasures from the mandarin language specification,master tone change of spoken language communication, the host to cultivate thestudents’ thinking ability of development and proposed countermeasures; Dependingon the host’s basic business literacy is one of the professional spirit embodied, is alsoone of the ways of professional ability. In mandarin language specification, discussedfrom mandarin over the law, then use standardization for the host language is a goodprofessional ethics and working principles, speaking mandarin and using standardizedlanguage, make oneself of the language to achieve sound language specificationrequirements of the written language and conform to the audience;Now part of thehost in terms of language attitude, will appear on the audience’s excessive ingratiatingphenomenon; Some host will show a superior attitude, the guests or is not polite toaudience, impatient, all hinder the equality of communication between the host andaudience, so want to hold good audio tone change in language communication; Intoday’s media under the background of fierce competition, the host will raise theirthinking initiative, pay attention to cultivate and develop their thinking ability, constantly improve their pragmatic quality in words.The last is the backgroundknowledge of media literacy, this includes the good personal accomplishment andhigh professional quality.The host is not only to understand the communication effectof different transmission media, but also learn to use the various tools for transmissionmedium and editorial technology, so you can better use a variety of media means fortheir professional services. Develop good personal accomplishment, the host’spersonality is a reflection of its overall quality and enrichment, which is closelyrelated to the quality of the host audio language; Secondly to have higher professionalquality, abide by professional standards and social ethics, constantly enrich their ownknowledge reserves, constantly update their knowledge, constantly from all kinds ofbooks, absorb nutrition in every field. These three aspects of countermeasures putforward has important practical significance to improve the ability of the host audiolanguage communication, the success of the host medium image shaping andtelevision’s development. Therefore, this paper carding host media image, on the basisof inductive, by choosing the spread of the sound language Angle to analyze the valueof the medium of the host image, not only to the sustained and healthy developmentof the host in this area have more positive significance, but also expanded the hostmedium between image and social and cultural context of understanding, furtherperfecting the TV art subject system, promote the TV show host art and the influenceof the communication.
Keywords/Search Tags:Spoken language, Communication, The host, Media image
PDF Full Text Request
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