The Study On The Phenomenon Of Group Polarization Of Micro-Blog Media

The paper aims to study the phenomenon of group polarization of micro-blog media. With the development of the internet, especially for social networks, the participants of public opinions boom as ever before, thus, resulting in the frequent occurrence of the phenomenon of group polarization of the network.The micro-blog become one of the main ’plants’ that mass-produce the phenomenon of group polarization, resulted from the large number of participants, the features of micro-blog——the live broad-cast, the share, and the interaction. The phenomenon of group polarization of micro-blog is no longer a recent creation and even grows in intensity. However, the negative results of the phenomenon of group polarization are to put an event or complaint on the internet into real society so as to the outbreak of emergent group accident and the negative influence of normal life of innocent people.The paper firstly clarifies the concept and ingredients of the phenomenon of group polarization of micro-blog media and analyzes the concept, environment, participants and event. Next, based on the concept and ingredients of this phenomenon, the paper mainly discusses the feature and influence of the phenomenon of group polarization of micro-blog media. The feature of this phenomenon includes the complicity of the participants, the high rate of event development, the wide range of influence and the inclination of interaction with real society. The influence of the phenomenon includes positive and negative aspects. The positive influence can be regarded as flourishing the public opinions while the negative influence refers to resulting in the surfeit of rumors and even worse harm social stability. Chapter4analyzes the cause of the phenomenon of group polarization of micro-blog media based on communication, social psychology and public opinion.In the end, the paper makes recommendations on the construction and control of the order of public opinion on micro-blog based on the clarification in the previous4chapters, further to make proposals on how to manage and control the public opinion on micro-blog media that can be put into practice.In conclusion, the significance of the paper is to think about and discuss the phenomenon of group polarization of micro-blog media, especially for the feature, causes and influences on micro-blog, thus, to guide the large group of net-users and make contribution to the construction and order of harmonious network society.