The Study On Influence Of Network Media On Doctor-patient Relationship And Soft Management

The modernization of our country have achieved unprecedented achievements in35years of reforming and opening-up, which greatly satisfy the people’s material andcultural needs. As our country is still in the primary stage of socialism, the system of lawsand regulations has not been completely improved, and under the influence of theconcept of benefits-orientated in marketing economy, the doctor-patient relationship iseasily attributed to commercial consumption relationship, therefore, the trend ofincreasingly tense doctor-patient relationship and the raising medical disputes alsoexpose the conflicts between the doctor and patient.As an outstanding social contradiction, medical disputes have also been a troubledproblem in the field of medical and health care in China. Effectively dealing with medicaldisputes is directly related to the protection of the legitimate rights for both doctor andpatients as well as for the social stability.Especially in the modern internet era, information can be widely spread to the wholesociety in a very short period of time, all sorts of social problems are easy to causewidespread attention and develop to a major social public opinion. In suchcircumstances, how to improve the surveillance and response capacity of the publicopinion for all departments of hygiene and medical institutions, and how to betterunderstand and guide the network public opinion to express, it’s really a critical issue forgovernment departments at all levels and medical institutions and pharmaceuticalcompanies to face with.In this article, through textual analysis, case study, questionnaire and evolutionderived, search and sort out the main influencing factors of doctor-patient relationship,as for the countermeasures and suggestions, apart from the aspects of national majorpolicies, also put forward following4suggestions like to optimize the hospitalmanagement from the point of view of hospital management, make the building of thedoctor-patient relationship to be institutionalized and normalized; Build system ofhospital spokesman to timely release information to the public; strengthen theinstitutionalization management of medical service, improve medical humanistic careand etc., so as to soften the sharp part in doctor-patient relationship management. The innovation of this article lies in the following aspects-1, through thequestionnaire survey analysis, verify the patients in relationship and the common socialpublic expects to gain information released from official and hospital and it should benormalized, for it is conducive to eliminate the distrust and information barriers betweendoctor and patient.2, through the derivation mode in this article, research demonstratesthe hospital management should actively guide the public’s opinion direction, shouldnot be passive to cope with pressure.3, there is problem of policy environment andhistorical accumulation in the doctor-patient relationship tense situation in our country.In academic field, there is variety of journals on resolution to doctor-patient conflicts,but for solving the current status it cannot be solved fundamentally through one day’swork. This paper emphasizes on the point that it can solve the doctor-patient conflictsfrom the view of hospital management by optimizing the management pattern, fulfillingresponsibilities, actively using new media features, strengthening information releasingwork, narrowing the distance between doctor and patient and eliminating thediaphragm to moderate doctor-patient relationship step by step, this is what we calledsoft management.