The Reasons And Solutions For The Rise And Fall Of Cultural Lecturing TV Show

Abstract:Culture is not only a nation’s identity, an important source of national cohesion and creativity, but also an important connotation comprehensive national strength. Cultural forum TV program plays an important role in enriching people’s spiritual and cultural life, the heritage of Chinese civilization and promoting the prosperity of socialist culture. From the viewpoint of modern communicology, the papers combing the cultural forum TV program, looking for the background of the rise and the reasons for its success and failure, trying to explore the ways and means for their sustainable development. The article holds that the development of culture, cultural diversity and the TV audience’s thirst for traditional culture contributed to the emergence of a common culture forum TV program; the free location,the content cannot meet the needs of the audience and not focus on publicity and marketing have made the TV show to decline. To revive the cultural forum TV program, precise positioning,a small minority dissemination, research audience psychology, consistent with the needs of the audience, multimedia integrated marketing, spread formation force can be effective methods. This paper has made a deep research on the "Huxiang Forum", trying to generalize the common issues of common cultural traits forum TV program and sustainable development facing to the promotion of such television programs and helping them get out of the trouble.