Continuity Of Periodicals Individual Style Is The Cornerstone Of Building Periodicals Brand Image

There are more and more brand periodicals along with the development ofChinese periodical industry. Of course, an excellent periodical not only has a richcontent, but also the style design of periodicals cannot be ignored, and themainstream trend and direction of are the development of brand periodicals. The styledesign of periodicals plays a more and more important role in the development ofperiodicals, especially, in the process of brand periodicals construction. The continuityof the style design of periodicals is necessary for a brand periodical. However, in thereal development of periodicals, the style design of periodicals is not attachedimportance by most practitioners. Based on theory with practice, problem summary,case study, and so on methods, from the binding design of periodicals, the paperdiscusses the importance of the continuity of the style design of periodicals for buildingthe brand of periodicals.Based on the introduction of binding design development of periodicals at homeand abroad, the paper starts with four aspects: style localization, publishing system,design idea and design style, analyzes the problem of lack of continuity in the periodicalbinding style, and gives the corresponding countermeasures. This paper explains theconnotation of the style design continuity design and brand image of periodicals,illustrates the principles and development strategy of building brand periodical, andinvestigates the application of the style design continuity in binding design. On thisbasis, the continuity designs of the most influential periodicals at home and abroad arestudied in this paper, from five different points: the periodical title, cover photo,periodical content, fine arts editor team, binding and printing process, cases ofcontinuity building brand periodical are analyzed deeply. Finally, the development trendof Chinese periodicals binding is discussed, which could encourage the practitioners tocreate more well-known brand publication. Those provide help for strengthening thestyle design continuity of periodicals.