Study About Digital Press Based On QR Code

In the context of media convergence, the personalized, digital survival mode becomes the only way to save the decline of newspapers. The emergence of QR code seems to make traditional newspaper saw the vitality of digital transformation; however it is also controversial to its development prospect. The current researches about "newspaper QR code" are generally based on the discussions of perspective of media convergence, way of media mergence and media integration path.This research is based on Rogers’s theory of innovation diffusion, and starts from influence factors of diffusion of innovation, such as the QR code technology itself, the diffusion channels of newspaper QR code, reader’s innovation spirit and the social system of our country and so on. This research integrates the methods of literature research, content analysis method, questionnaire survey and other research methods. In this research, the writer will analyze the present situation of QR code in the digital newspaper industry and the diffusion effect in readers, and then to find existing problems, to put forward reasonable suggestions, in order to the digital newspaper industry transformation based on QR code technology provides referential meaning and reference value.