The Comparative Research Of The Discourse System Of Mainstream Media Buzzwords And Network Media Buzzwords

Media buzzwords is a kind of meaningful language symbol, which contains important and valuable information in different periods, the mainstream media buzzwords pay close attention to the important information of the nation level, and the network media buzzwords pay close attention to the new changes of the public domain. It is a new perspective that combining the theory of "discourse" with the concept of "system" to research the mainstream media and network media buzzwords, which can make us deeply understand the rules of each media buzzwords, and the complex relationship between two systems. The article starts from the micro aspect to analysis two media buzzwords in their communication process and characteristics of discourse, and sums up different discourse attribute of the two systems, and on this basis, researching the relations between two systems on the macro aspect. In a word, the article makes a structuring discussion from the surface to the deep layer on four expression levels.Two types of media buzzwords present different characteristics in the communication process. Mainstream media buzzwords is a top-down flow of information transmission. At the top of the transmission chain is the mainstream media and the important information that it has mastered, and at the bottom of the transmission chain is the general audience who will conduct intensive and lasting publication within the system, so that the information presents a dispersive spreading form along with the time axis during a certain period of time. In contrast, the spreading form of the network media buzzwords is a bottom-up process, in which the information originated from subjective expressions of the common media audience,then forms the explosive follow behavior through a diversity of information dissemination in the open web space, and produces resultant force to promote the development of relevant facts in reality.The discourse features are completely different between these two types of media buzzwords:the form of the mainstream media buzzwords is concise and normative, and the content focus on the national theme and political elements.Furthermore, the way of expression is objective and neutral, and pointing to a single direction. However, the form of the network media buzzwords is diversified and personalized, and the content clearly biased in social life and entertainment. Besides, the way of expression is subjective, and pointing to the diversification. The difference of the two aspects determines the different discourse attributes of two media buzzwords. Of course, it is closely related to the different subjects. The mainstream media as the subject of the mainstream media buzzwords, must carry on and promote the mainstream values by the will of the state, and at the same time, it can produce and disseminate the important information with the authority from the state. Therefore, the discourse system of the mainstream media buzzwords presents obvious national discourse attribute. Ordinary internet users as the producers and disseminators of the network media buzzwords, they have more rights on expressing their views at the open network space, therefore, the discourse system of network media buzzwords has obvious public discourse attribute.Under the perspective of "field", we can find that there are competition and consultation between these two types of media buzzwords systems. The discourse rule revealed by discourse theory has been totally expressed in two media buzzwords system respectively. Meanwhile, under the macro perspective of "field", we can find that there are competition and consultation between two media buzzwords systems. First of all, in the two types of media buzz’"media", the mainstream media and the ordinary internet users have different properties, they are competing with each other in order to extend the discourse power, and in most cases, the national discourse system of the mainstream media buzzwords has the comparative advantage in the unique political environment of our country, when its explanation to the real event is unconvincing, the public discourse system of the network popular media will as competitor to compete for voice as competitor. Secondly, two sets of discourse systems also have the relationships of the dialogue and consultation. It reflects on the overlap of two media buzzwords in both content and propagation, especially sometimes the mainstream media participates in the communication of the network media buzzwords actively. The competition and consultation between the two types of media buzzwords maintained the balance of "medium", also realized the pursuit of the "medium" in journalistic professionalism.