A Study Of The Innovation Of The TV Show "voice"

Now, the spread environment of China’s television is entertaining, CCTV-1andvivid media co-product the first youth public class show in china, named”Voice”.As an original TV show in our country.”Voice” just like a breeze blowing into thenoisy television environment. Since august27,2012, from the first quarter, thesecond quarter to the third quarter begin with the form of quarter show unite weekshow. So far, in the “Voice” nearly two years, the audience rating of “Voice”constantly refresh the newest audience rating of CCTV-1in night, at the same time,“Voice” won so much recognition and praise in the television industry. The birthof”Voice” is a successful try in the development of china’s original TV program.The innovation of this TV show is the highlight.In this essay, the author would summarize the background and the general situationof “Voice”, in which the author will compare with talk show and TED speechrespectively, outstanding the creative characteristics of this youth public class. Next,the author analysis the program from two aspects: the program orientationinnovation and the program form innovation. And then, In the part of the innovationof the program content and the innovation of communication value, the publiccommunication of opinion leaders with the value and the internal interaction ritualcommunication with the value, from these two angles the author do the theorysummarize and content analysis. At last, the author evaluate the advantages anddisadvantages of “Voice”, and for sure once again of the value of the innovation, soas to provide references for China’s social educational TV program.The innovation of the TV show “Voice” realize the communication effecteffectively, advocating the core values, leading the youth positive thinking style.From the angle of the innovation research of “Voice”, the author expects this studycan play an effective role to the development of China’s original social educational TV program. Looking forward to more and more high quality original TV showsappear on China’s TV screen, enriching people’s TV culture life.