Study On The Influencing Factors Of Spreading Weibo Rumors

As the increasingly significant of Weibo, the audiences are more fully involved in the transmission process than before. However, China is in period of social transition, and Chinese people will encounter a lot of pressures, such as the economic pressures, the housing pressures, the food safety pressures and the environment issues. So that Weibo has become a tool to relieve the pressures.The objects of this study are the science and technology rumors that appeared on Weibo from2012.1.1to2013.12.31. And analyzed the spread reasons of Weibo rumors from the angle of psychology and sociology. Then four more factors are considered into the diffuse circulation, at last the formulas,"STMR=i*a(y)*e*n*x*1/c*1/p*a"and "STMR=i*a(y)*e*n*x*1/c*1/p*1/a" are worked out. As a significant tool of this study, PKUVIS help me to analysis the path of how the rumors diffuse, and help me to put forward a series of solutions to reduce the bad influences of Weibo rumors.