Study On Government Behavior In The Development Of Chinese TV Industry

The creation of China’s TV series production has its uniqueness.Every part of theprocess of creation, production and broadcast of a TV series embodies China’s political,economic, cultural and other aspects of the characteristics.The period of planned economyrequires the government to carry out a full range of regulation of the television industry, butwith the development of socialist market economy, the function of the government is alsochanging, deliver the microscopic economic activities to market regulation, and strengthen thefunction and role to service for the people and the society. Especially when the eighteen thirdsession through a "decision" which requires the market to play a decisive role in the allocationof resources, but this does not mean that the government behavior will withdraw from thedevelopment of TV industry. Actually, this decision means that the government shouldstrengthen and improve the rule of law and the service functions in the development of TVindustry.With the rapid development of new media, the TV industry is also facing the hithertounknown challenge, which not only requires the TV market to make timely and effectiveadjustment, but also requests the government to follow the principle of "integrating theorywith practice, history and reality, draw lessons from the domestic and international phase",then recognize the current situation of the development of China TV industry, to clarify itsposition and role in the development of TV industry, and summarize its intervention in thehistory of the development of Chinese TV industry and practical limitations, then combinewith the effective experience of government behavior used by foreign TV industrydevelopment to explore the Optimization principle and a kind of optimal path to create abenign macroscopical "ecological environment" for the health and sustainable development ofChinese TV industry.