| Hebei News Network.Hebei News Network is an authoritative sense of great online media, itfocuses on a very high degree of news media systems, it has a strong channel resources,creating a high level of interaction platform, it’s a vast three-dimensional cover, showing amulti-level, multimedia, multi-faceted modern communication mode; Hebei news network isdivided into four stages: the first stage is the Independence Party newspaper Hebei Daily andother times-enterprise development period; the second phase of the Hebei Daily, the rapiddevelopment of such party newspaper period-period of network development; the third stageis to achieve net Hebei Daily reported that the initial integration period-the period of groupdevelopment; the fourth stage is the integration of the strategic development of networkreporting period-self-development period. Hebei News Network with "Hebei Daily"Founded60years of heritage and heritage, in the Hebei Daily Newspaper Group, underintensive management development strategy, the formation of Hebei News site as the core,"Hebei Daily" as a leader, to lead "Yanzhao Dushi Bao","Hebei Economic Daily","HebeiFarmers Daily" newspaper and other home systems, successfully created a web siteNovember Journal reported that three mobile phones reported as a framework for a strongmedia phalanx, Hebei News Net in full steady increases in world ranking of sites.The second chapter explains the main problems of the Hebei news network facing. Thefirst is the high of competition information industry, in the new information age,competition is fierce among the media. Hebei News Network is no exception, as the largestnetwork of media, Hebei News Network suffers from other newspapers, magazines,broadcasting and communications industry’s intense competition, the scope of thiscompetition great momentum in expanding tendency. The second is very slow updates. Newsexcept those in Hebei Daily News, pictures, reports section updated relatively fast, in general,it can do daily updates but like more to highlight the development of state of affairs in thenews, Hebei News Network displays the content of community life, a place to reflect thestrong color of Hebei information section, update the speed is very slow. The third is development of a small network functions. Hebei News Network’s expression pattern in thenews is more of the continuation in the tradition of the text with graphic path, but it dosen’treally play out the expression patterns of networked multimedia. Fourth, high customerservice requirements. Hebei network information service requirements of customers rising,even beyond the Hebei News Network can provide information on service levels. The fifth isnot fully displaying out the local characteristics. Hebei News Network does not show thatsome features and information culture, news within Hebei Province, the net proportion ofrelevant information is not large.The third chapter explains the development strategy of Hebei News Network. HebeiNews Network is the implementation of an interactive newspaper network news network, outof the current plight of the most fundamental strategic choice, its reporting net is a new era ofinteractive media convergence under the conditions of an important form of media reports outof the woods,it is a traditional and effective means of combining the media site; it calls fornew media convergence report, which requires the newspapers and the network must changethe old dissemination of ideas, it controls the spread of new technologies, it develops newmeans of communication, to achieve a single paper carrier more to the spread of multi-mediavector transmission, it realises the change of single-channel multi-channel communicationmodel to the spread of model changes; Hebei News Network integration is actually thetraditional media of newspapers and online media combined to create a new type of"integration of the media", the integration mode of operation. The integration is the inevitabletrend of integration of old and new media, with very superior strategic advantage.The fouth chapter Iexplains the basic development of Hebei News Network strategy.Hebei News Network development can be differentiated into five basic strategies. The first isto build the digital platform. Including full media complex editing platform, multimediainformation distribution platform, industry platform for business operations, communityinformation service platform, digital network technology platform; the second is to strengthenthe staff team building. Including optimization of news staff, improving the incentivemechanism to optimize the performance appraisal system; the third is to strengthen the construction of site content. The main source of news is to increase to increase the originalnews, news translation increased to achieve multidimensional network resources to achievemultidimensional information reproduced. Enhancing site content while building project tostrengthen, strengthening resources; the fourth is the development of new media technology.Including the development of interactive networks, focusing on the application of newtechnologies, focusing on development of a retrieval system, optimizing the interface toincrease PR value; the fifth is to develop market-oriented business model. Including thecharacteristics of internet users, the implementation of content expansion strategy, increasingthe extension and expansion operations, and exploring the road of commercial operations. |
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