| In 2009,Huangshi was marked as one of the second group of resource-exhuasted city.Confronting the big time of development in sports industry in recent two years,as a traditional sport city and suffered from industrial transfer,the difficults for Huangshi are:How to locate the right place keep diging,reusing,intergating those existed sports resource and get involved into sport industry as soon as possible;How can they take fuii advantages of media to impact more people,cover more areas and have obvious social reactions in order to push sport industry develops,speed up industral transfer of Huangshi,take over the high land of Blue Ocean Economy in sports industry.Marking Huangshi as the name of City of Health.City of sport has great stratgic meaning for industrial transfer and new reputation of Huangshi.This thesis bases on the angle of media,through searching docaments materials,observing and visiting and interviewing experts to discover the usage of media in Huangshi sports industry.Discussing and analysing that development of Sports Industry is a necessary and doable choose for Huangshi Industrial transfer and the usage of media in the development of sports Industry in Huangshi now and future.1.Resources exhausted cities due to the unreasonable industrial structure, resulting in modern society have been eliminated, the city needs to change through the transformation and development of new advantage industry city urban industrial structure, increase employment, attracting talent, so as to drive the economy, enhance the city’s comprehensive competitiveness, as a "sunrise industry", sports industry in the city development can effectively promote the development of other forms, especially the competition of the sports industry, leading role to be reckoned with, and at the same time the spread of the sports industry is also in a carrier, as the sports industry and the media also passed the urban natural and humanism, urban construction and unique industries, effectively expand the influence of the city and awareness, bring huge benefits at the same time also lead to the development of cities.2.Those functions of media— entertainment, advertisement, supervision and so on—can have an indispensable influence on the development of future sport industry in Huangshi. Media can help Huangshi take full of advantages from itself to build its own sports brand and add the deepness and thickness in both media and sports industry through culture. Further more, Huangshi should both strengthen its own ability and find a good time to use the force from other site to help the development of sports and media industry at the same time. In the development of sport industry, contributions of media are significant and indisp ensable. Media is not only a cooperative partner but also a beneficiary from developm ent of sport industry. Sport industry in Huangshi should have variety ways and multipl e options to choose partner in media. How much benefit of local medias can get is dep end on when they take part in the inauguration of sport industry, how deep they get in volved, what kind of role they play and how much they can contribute. In short term, Huangshi still can not provide suitable market for sports medias to survive on their ow n and the sports and the publicity of sport industry are still relied on the existed traditi onal media.At the same time,The transfer of Huangshi industry has uncertain elements. Many citizens still have no clear common sense on the specific development direction of the city, the new industry pillar and the orientation of the city. The uncertain cognition of development strategy could have varying degrees of influence on city development and economy growth and the orientation and development of sports industry for sure. |
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