Study On The Influence And The Countermeasures Of We-Media To Undergraduates In Ideological And Political Education

Xi general secretary in 8.18 in 2014 in his speech stressed: "focus to create lots of new and competitive mainstream media,enhance manageable and controllable management of new media." In the 21 st century,the Internet information technology at the speed of the explosive subversion,upgrade,change,from BBS,baidu post bar evolution to WeChat,QQ,from newspapers.magazines,radio, television,the four traditional media 1.0 one-way propagation mode transition to 2.0 two-way interactive mode,then to now 3.0 comprehensive interactive mode,human society has entered a new era of new media-we-media age.We-media as a new media,reprensented by WeChat,weibo,QQ,blogs, renren,baidu post bar,Face book, Twitter,with its own advantage rapidly welcomed by undergraduates,undergraduates has gradually become the highest frenquency and the most widely of using we-media.We-media’s arrival like a sharp "double-edged sword" changes the information environment of undergraduates, gives them convenient way to receive information,at the same time, it also has profound influence on undergraduates’ way of life, ability to learn,ideology,values,scales and moral concepts.Therefore,this article research from the propagation characteristics of we-media information like common,personalized,low threshold,easy to operate and strong interactions,spread quickly, analyse and summary we-media enrich the teaching methods of ideological and political education to undergraduates,promote the two-way communication ideological and political education to undergraduates,broaden the information channels of ideological and political education information to undergraduates,provide the develop space to undergraduates’ success, promote the establishment of good interpersonal relationships to undergraduates these possitive effects and so on.The development of we-media brings positive effects to undergraduates in ideological and political education.At the same time,it also certain difficulty to ideological and political education work,weaken the control of educational subject to educational process,disturb the public opinion environment of ideological and political education,impact on the values of undergraduates,weaken the undergraduates’ ability to communicate in real life these negative effects and so on.And summarise the reazon of negative influence on we-media to undergraduates in ideological and political education like the track of media information dissemination,the weak ability to recognize we-media information authenticity to undergraduates,the lack of effective supervision mechanism,the supervision is not enough,ideological and political education system lags behind the development in colleges anduniversities,the lack of we-media literacy education in colleges and universities these reasons and so on.Finally,providing targeted countermeasures to undergraduates in ideological and political education under we-media environment,including perfect the supervision mechanism of the we-media,establishing the we-media carrier in ideological and political education system,strengthen the construction of the leading cadres and the teachers on ideological and political education in colleges and universities,strengthen the cultivation of undergraduates’ media literacy education these suggestions that direct at how to enhance the ideological and political education and so on.