| Sochi 2014 Olympic Winter Games is the first real in the new media environment, and the Games and to face a different news media environment in the new media age, how to handle the new media relations the Games is to bring the news media industry is an important test. Olympic Games is a sports event to participate in the world of mankind, is the national media coverage of the "sports news battlefield." In the field of sports news, reports related to the Olympic Games represent the level of development of sports news, Olympics news feature is planning more sports news editors huge challenge. In recent years, network communication technology continues to mature, the rise of online media has been quietly, occupied the main place in the Olympic tournament reports. In sports news network reported, the network sports news topics are mainly means major portals sports news. Summarizes the new features of the portal and inadequate Sports Journalism presented for portals lessons in future international sporting events reported in the new environment, in order to achieve the development of the portal in sporting events to provide advice The ultimate purpose.Sports News reported that the level of the CCTV network in the country has been a leader, it’s 2014 Sochi Winter Olympics news special report also represents the highest level of network media sports news topics. So paper selected CCTV 2014 Sochi Winter Olympics news topics as research subjects, content analysis and study of its two major news topic page about 15 news section summarizes the CCTV network news topics Sochi characteristics and shortcomings of the law of development of China’s Internet media news feature on the Olympic design and production levels. The study found that although the CCTV network Sochi news topics have timeliness strong, authoritative, strong and original game live and more features, but still have a lot of special reports deficiencies need to be improved, such as the presence of the same news content qualitative, less interactive forum, topic pages, such as news and information overload. In the production process of news topics, to avoid homogenization of news content and entertainment news reported, streamlining news section, press releases to keep the originality and uniqueness is the basis of the requirements. |
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