Research On The Communication Strategy Of The Mobile Online Game

The latest advanced development of network technology and smart mobile devices have prepared a solid ground for the mobile phone network game market prosperity. Entering the4 G era, various mobile network games together with much more mature smart mobile devices continuously releasing to the market nowadays enable the mobile online games become so popular, which rapidly shapes another new mobile value-added services area and domains the market. But the really popular and influential game products in the market is still not enough.The prospect of mobile phone network game is optimistic, but the mobile phone network game business how to grow, how to promotion, is very worthy of attention and study. Because the mobile phone network game have strong profitability, and attracted many manufacturers involved in the industry, to compete and grow into a major market player in the mobile game area, various marketing and advertising methods to publicize the product play a big crucial part in it.After several years of development, Tencent Mobile Games stand out from many mobile phone network game, continue to seize market share, it can be said that was very successful.In addition to the design of the product itself is relatively excellent, its communication means and strategy also must have their merits, such as its focus on its overall brand shaping,spokesman for the choice of precision, have referential significance for the other mobile phone network game, of course, things are in change and development, could not perfect, and through the analysis of the limitations of Tencent Mobile Games communication strategies,such as lack of buzz markteting, marketing promotion time is not accurate, hope this can cause the other mobile phone network game product attention, absorbs its essence, avoid their weaknesses. Finally, based on the previous analysis, this paper presents that pay attention to the buzz markteting, find characteristics in the content development and subsect target user,these methods are applicable to most of the mobile phone network game promotion. The purpose of this essay is to study and find out the most effective and practical communication strategies to propagate chinese mobile network games.