Analysis Of Micro-video On College Students’ Media Literacy And Strategies

With the development of the information age, micro-video become the new darling of the media because of the dapper features. College students, as a special audience of new media, will be affected micro video on their life, values, world view, therefore, Therefore, the students improve media literacy is imperative. In this paper, literature research and survey methods discussed in the background; connotation micro-video, features and types; the meaning of media literacy and media literacy assessment criteria Students. Combined with micro-video media literacy and college students analyzed the relationship between the characteristics and influence between the two. In this paper, in order to assess the standard of media literacy college students to design a questionnaire, according to the results of the survey analyze college Students micro video capture, selection, evaluation, participation, creation and application,reflect, summarize the current status of media literacy of College Students.Finally, according to the results of the survey are summarized micro video and adversely affect the beneficial effects of media literacy of college students, and according to the text of the proposed adverse effects of a targeted and effective strategies.Students begin by lack of understanding on the micro video only selectively accept its information content,then slowly to understand the meaning of micro video,finally, not only to use their own initiative to make micro-video media literacy, but also able to spread reasonably healthy, relatively high artistic micro video to others,becoming a qualified gatekeeper,these are micro-video interaction with both the media literacy of college students, the results of the interaction.