Comparative Analysis On The Development Of Television Rights Of Chinese And Foreign Football League

When we talk about the social life, TV and Sports are impossible to avoid.Sports can not only appreciate, but also can participate in, Intense and competitivesports especially fascinating. Television is one of the most influential media, It needsto sports so popular content resources, At the same time, it spreads the charm ofsports. Television broadcasting rights of sports events is the link between TV andsports, Organizations can obtain working capital, TV institutions can improve therating to attract advertisers.In this paper, choose one of the most popular sports–football, to study thesituations of the television broadcasting rights of sports events. From the history, thestrategy, market environment, legal system construction, etc. By contrast, analyzedthe Television broadcasting rights of the CFL.Results: The premier league and Japan’s J league television rights developmentearlier, well-prepared; Adopt the union development, most of the revenue return to theclub; There is competition between TV institutions; The low more perfect. But theCFL has a short development history; Distribution system is not reasonable; Propertyright is not clear; Competitive level, marketing ability and professionalism level arelow; There is monopoly in the market, The CFA’s media relations also has influence;In addition, our country lack of the relevant low, restricted the CFL’s development ofthe TV broadcasting rights.Suggestions: The CFA should change the conceptions; pay more attention to thedevelopment of the CFL TV broadcasting rights; Attach more power to the company,Allow it to independent operation, use a reasonable way to distribute the income; TheCFA should change its function to cultivate the market; Break the monopoly by CCTV;and perfecting the legal system construction.