Media Analysis Of Chinese College Basketball League

Chinese University Basketball Association ’s development has gone through morethan ten years, for a major tournament, its body manifested connotation and uniquequalities, it has other races can not have the personality characteristics. CUBA maintarget audience is high school and college students, as well as its aim of educatingpeople to create high-quality new development goals basketball training system, thedecision of the Chinese University Basketball Association ’s speciallocation. Therefore, in the Chinese Basketball Reserve personnel training andselection, in promoting the development of college basketball career on the ChineseUniversity Basketball Association plays an irreplaceable role. Such a basketballtournament, and its development in addition to great extent on their own, should alsocontribute to the aid of the mass media in the dissemination of information on thetournament made. Chinese University Basketball League only to the internal strengthof their own development and success of the mass media to spread this successfulcombination of external factors, in order to increase its recognition in the eyes of theaudience, in order to enhance their social influence, thus promoting the developmentof China University Basketball Association. Therefore, the study of ChineseUniversity Basketball League media communication strategy, has a very importanttheoretical value, but also has a very important practicalsignificance.Through literature, analyzed and summarized a variety of researchmethods and other methods as well as comparative analysis of Chinese UniversityBasketball Association and the spread of interactive media for a detailed description ofthe relationship, while the Chinese University Basketball Association in the spread ofmulti-media point of view, on the basis of multi-level analysis of the challenges facingthe development process of its depth of the excavation. Pointing out the problem,based on the efforts to solve the problem to explore, is the ultimate point of this article.Therefore, this paper on the research ideas, using a foreshadowing type of researchideas, spread this form of skin peel through the layers of the kernel wrapped ChineseUniversity Basketball League media to conduct in-depth study of the ChineseUniversity Basketball League media communication, This paper makes the compact,rigorous thinking.