The New Folk Song Movement In 1958 And The Social Mobili Zation At The Initial Stage Of " The Great Leap Forward"

The Great Leap Forward was a mass movement, which is characterized by the blind pursuit of economic development. The New Folk Song Movement is not just a part of the "Great Leap Forward" movement, but also a unique "cultural" landscape during that time. Its uniqueness lies in that it is derived from the "Great Leap Forward " movement, but also plays its own unique features for in-depth "Great Leap Forward ". The New Folk Song Movement is not a mere literary movement or cultural movement. Its direct motivation lies in providing social mobilization service for the "great leap forward". It is a means of social mobilization.The Social mobilization model on the Chinese Communist Party has always been a hot area of research in academia, taking the relationship between the New Folk Song Movement in 1958 and the social mobilization of the "Great Leap Forward" period as a starting point, this article trying to explore the impact of the New Folk Movement to the "Great Leap Forward", and understanding the cause of the Great Leap Forward movement has been able to be mobilized from another point. From the perspective of propaganda and mobilization, the New Folk Movement includes not only traditional forms of text propaganda, also combines the characteristics of folk song to create a unique form of verbal propaganda,such as poetry competition and socialism singing exercise, expanding the influence of the movement by combined with the production of the "Great Leap Forward*’, the anti-illiteracy campaign and the new mural movement; From tissue mobilization perspective, the Communist Party of China make full use of the tissue mobilization system which has been basically formed in the revolutionary war period, Established by the communist party of China as the core, from central to local to the grass-roots level of pyramid structure of mobilization,Through the mobilization effect of regular inspection and controlled by those thoughts of the ideological mobilization, formed the rigorous mobilization network. For the intellectuals, the communist party of China ask for self-repentance and conversion through the Pledge allegiance to the party movement, then use public debate to criticize different opinions.The New Folk Movement have full of fantasy for the "Great Leap Forward", it praises for "fanfare and communization" and critique the conservative and backward, all this fully reflects the political culture of collectivism and socialism in the "Great Leap Forward "Movement period. Under the highly concentrated political and economic system, the kind of mass movement type way of mobilization, which the party as the core, has a very high efficiency but the utopian ideology, the fanatic personal worship of Mao Zedong and the class struggle of the mind-set, all these misconceptions accompanied with the "Great Leap Forward" movement puts the movement into extreme.