The "Red Classic Hot" Phenomenon Research Since 1990s

The "Red Classic Hot " is a social and cultural phenomenon in the 1990s, it caused heated debate around many fields at the first time appeared.It is not only the opposition or the struggling for the discourse right between ideology commercial operations and the audiences, but also the reconstruction and performance to the revolutionary history.The thesis aims at analyzing various factors of the "Red Classic Hot" phenomenon deeply, summing up the influence to literary development and the power of the competition in the construction process of contemporary literature and proposing the expectation of "Red Classic" in the future development.The thesis is mainly discussed from four aspects:Firstly,the paper sorts out"Red Classics" and "Red Classics Hot".The introduction sorts the researches of "Red Classics" and "Red Classics Hot" and summarize the results of previous studies.On the basis,the first part determines and discriminates some concepts.First,make a clear connotation and extension of "Red Classic",then"Red Classics" texts analyzing, in the choice of subject, focus on the theme of revolutionary history and rural themes,in the creative methods, make socialist realism as the main guide method, reflecting the characteristics of the times an educational function and social function. Secondly, analyzing the structure of "Red Classic Hot" in contemporary after a period time of silence, the "Red Classics" in the late 1990s had a new wave of acceptance boom, showing a wide range of shows, this "Red Classic Hot "based on " Red Classic "film adaptation, but also include a series of books, comic books and red poetry books published and also contain more academic circles in-depth and multi-angle research to" Red Classics ", these aspects form the end of the 20 century "Red Classics Hot" together, this "Red Classics Hot" will also bring in a new social habits and the spirit of the times, and make the "Red Classics"more be in line with the time feature.Secondly,the paper analyses the reasons of the "Red Classic Hot" phenomenon.The second and third part analyses the complex reasons of the phenomenon from receiving and disseminating status of the "Red Classics".First, the literary value of the "Red Classic"has been re-understanding, the legendary hero of the story and the daily narrative of the revolution become the prerequisite for its popular once again. Secondly, since the 1990s, the social and cultural context has changed, century nostalgia and cultural consumer psychology has been more prominent in this period. As receptive subject,the readers have new aesthetic expectations to "Red Classic".These factors are intertwined to provide a space to "Red Classic Hot". Finally, with the rapid development of economy and technology, the cross-media communication of "Red Classic" has greatly promoted the "Red Classic Hot".Besides the traditional paper media, a large number of images and films and television dramas adaptation directly contributed to the "Red Classic Hot". In addition, the network has become an important means of "Red Classic" dissemination. Radio, e-books and online games expand the coverage of the audience through the network platform.Primary and secondary education also put "Red Classic"into textbooks, or as recommended books.It largely expanded its influence in the students. As a result, a wide range of transmission channels offer "Red Classic Hot" the possibility to appear.Thirdly,this paper generalizes the effects of the "Red Classic Hot"phenomenon and has a introspection.The forth part points that the appearance of "Red Classic Hot" promotes novels whose theme is the contemporary revolutionary history.It adds modern elements on the basis of traditional revolutionary narrative to achieve the integration of revolutionary discourse and market points. At the same time,in the operation of the market,there are many films and television dramas adapted from "Red Classic".The different levels of the works, to a certain extent, weakened the classic literary texts. From the "Red Classic Hot",it can be found that in the process of contemporary classical literature construction, the level is not the only evaluation criteria,the choice of mainstream ideology, the changes in vision of readers and the intervention and shock of image all constitute the power’s aggregation and distribution during the classical process constructing.Fourthly, summarizing the main point of the paper. The conclusion part of the paper points out the results of the phenomenon,proposing a prospect about the "Red Classics" in future studies, hoping that the "Red Classics"can exert and make full use of their advantages and resources,accessing to healthy development.As one of the award-hot social and cultural phenomenon at the end of the 20th century, "Red Classic Hot "has nostalgia, structure and consumption as the characterization. In fact,it reveals the spiritual dilemma of contemporary society and the necessity of national culture’s construction.It not only reflects the cultural fabric of contemporary society, but also reflects the current mentality of the people.