Study Of The Simulacra Replication Of Disney Park

According to the simulacra theory of Jean Baudrillard, Disney World is a amazing and huge entertainment kingdom of American style, it has attracted so many people from all over the world to visit and enjoy the real or imagined happy experience produced by its hyper-reality simulacra view.Disney World is the hyper-reality replication of the picture of American society which has switched the natural reality to imaginary reality; it’s vivid expression of American style of entertainment and produced a idealization hybrid consumption example which can make visitors unselfconsciously and cheerfully accepted the spirit of American culture in certain condition; it’s the typical American pattern of culture industry in the present age. The simulacra replication of Disney World is based on three basic principles, the first one is value principle of copy, the copy of prototype is taking nature as the reference substance; the second one is market principle of manufacture, the copy of simulacra is oriented to market value; the last but not the least is structure principle of simulacra, this principle is by means of hipping replication of presentation to simulation the hyper-reality real world. The simulacra replication of Disney World have three aspects of meaning, the first one is social understand significance, in this level, Disney World was regarded as an unbelievable culture hotchpotch and provide a chance to know more about the diversification structure of American social and culture; the second one is ideology significance, Disney World has produced a huge entertainment Utopia which can realize the unconsciously influenced of ideology inculcate by continuous providing the happy experience of consumption; the third one is culture industry significance, the marketing pattern and succeed suffer of Disney World are enlightenment the world culture industry.Not only in American mainland, but also in Asian and Europe, Disney World has achieved the succeed replication of simulacra, it’s formed a worldwide Disney phenomenon and produced worldwide influence. Disney phenomenon is a issue which can be worth the long-term and thorough study.