Research On The Investment Strategy Of Huasheng Tiancheng Hospital Management Company

As the development of economic and technological, people have improved their requirement of quality of life, and their requirement of the diversity of social infrastructure. This paper will focus on the health care industry in our country. From the point of actual situation, the hospital industry is dominated by public hospitals in our country. Those public hospitals have single structure and smaller size. In the western developed countries, the Hospital management company, which performs a variety of functions such as the hospital management, Hospital technology development and consulting services, has become an important partner of the hospital.By reviewing and summarizing the existing literature found in China, we find that the Hospital Management Company has not yet formed the scale. They are just at the beginning stage. At present, the literature research on Hospital Management Company is not much. And research on investment model of hospital management, and strategic choice is less."New Medical reform" proposed by China in 2009. It reduces the qualification of the Hospital industry admittance, broadens the financing channels, and encourages social capital to cooperate of public hospitals. In such macro environment, the development of Hospital Management Company will become inevitable. In the future, the Hospital Management Company is bound to change the current structure and operation mode of the medical industry. Therefore, the research on investment strategy of Hospital Management Company has a strong theoretical and practical significance.Firstly, we summarize the present situation, problems and present situation of Huasheng Tiancheng Hospital Management Company. Secondly, we introduce the investment strategy that Hospital Management Company facing, as well as the national reform of the new policy. In addition, this paper use Huasheng Tiancheng Hospital Management Company as the example, study its development strategy and investment strategy selection, and puts forwards the suitable investment strategy. Through the investment strategy research and analysis, we hope to solve the Huasheng Tiancheng Hospital Management Company‘s problems and to give some advice to Hospital Management Companies.